It was a perfectly mild LA day with not a cloud in the sky, but inside Greenstreet’s swanky penthouse showroom it was quite cloudy when Gary Vee emerged from the old manual elevator, into the bright, open space boasting historical architecture & 360 degree views of Los Angeles. In his hand was a box of his new KSwiss Clouds & Dirt Shoes. In the hands of many in attendance, were lit joints and blunts – quite a sight to see. This is the cannabis industry; an unconventional space full of self-made successful hustlers & highly functional stoners, many of whom look up to and can relate to the practical business mindset Gary V has been promoting for more than 10 years.
A brief background on Gary Vaynerchuk’s successes (in case you didn’t know – and you totally should), Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company, and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period.
Now that you’re updated, back to the monumental marijuana themed day in Los Angeles. The showroom was scattered with a small group of successful Cannabis entrepreneur’s eager to meet and greet with the great Gary V, who has recently invested into the industry by acquiring 50% of Greenstreet Agency. Top brands & industry influencers such as Be Lit, Pluto Pearls, Master Minded Distribution, Banana Bros, Adam Ill, Showgro Dispensary, Mota, Highly Educated, Timeless Vapes and more, were all present to showcase their product line & hop at the incredible opportunity to chat entrepreneurship, one on one with Gary V.
Greenstreet Agency Founders, Josh Shelton & Rama Mayo personally introduced Gary to each of their clients. Many of which Gary chatted with in length about the industry, where it’s at and where it’s going. We all know Gary is a man with his eyes on the future & his investment into the Cannabis space speaks volumes of its potential. Gary is known for being an early investor of Uber, Facebook, Twitter and more successful startups.
With California’s regulations taking full effect July 1st 2018, the industry is changing very quickly. The unevolved cannabis entrepreneurs of the past are being weeded out, while an abundance of true business talent is setting its eyes on the industry. The growth is happening faster than ever with the onset of responsible business practices, state regulation, established business models & experienced professionals like Gary V bringing their assets & resources to the table.
The event was intimate & casual with less than 30 people in attendance. Gary Vee immediately signed gifted copies of his most recent best seller, ‘Crushing It’ for everyone in attendance. Of course, the super fans in the room brought their own copy for signing. J
Feeding the group well, was the world famous LKSD Restaurant and staff. After hauling all their catering equipment to the roof top of the Penthouse, their staff served exquisitely prepared Tomahawk Steaks, paired with incredible side dishes & a delicious berry cobbler dessert. Also served, was a unique craft cocktail called Cabernet Fog, prepared by the long-time restaurant entrepreneur & owner of LKSD, Mark Shelton. Serving the caffeine needs of these busy & stoned entrepreneurs, was Kingston Coffee with their Charcoal Lemonade & Churro Cold Brew Coffee.
One of the many highlights of the evening was when world renowned magician & Greenstreet staple, Danny Magic performed for Gary. He was initially a bit skeptical, mentioning he had been able to figure out magic tricks in the past. This wasn’t the case with Danny. Gary was jumping, yelling, clapping and mind blown by the fast hands of Mr. Danny Magic. Danny correctly guessed card after card before multiplying mini balls and then turning them into POTATOES! Yes, potatoes. Watch The Magic Show Here
In speaking with a few of the entrepreneurs in the room we found there to be many in attendance who have been greatly affected and guided by Gary. “Gary has been a guiding force in my quest for a career in entrepreneurship. To be here, in this industry, in this room with Gary V & so many true industry OG’s & professionals bringing positive change to a young industry, is an incredible affirmation that I am where I belong & that my dreams are happening right now.”
says Nick Bernier, Brand Manager for Be Lit Brand.
Adam Ill, the industry’s most successful, well known event host & long time Cannabis Entrepreneur is a client of Greenstreet Agency. Adam had first met Gary earlier this year at Compelexcon during Gary’s KSwiss launch. This time he had a chance to chat with Gary in a more intimate setting and even shot an epic social media video that came as an exciting shock to many, as it quickly spread throughout the industry & was the first they heard Gary had jumped into the Cannabis space. Watch Here.
As the evening progressed, we found ourselves on the roof top, enjoying the breathtaking views from DTLA to Santa Monica and the Hollywood sign. However, all eyes were on Gary, as he casually chatted with the group about the future of Voice Recognition and his upcoming trip to Amazon in Seattle. With the sun setting behind him and his arms folded across his chest, with absolute confidence Gary said, “It’s going to be HUGE. HUGE!” I’ve heard him say that exact phrase back in 2007 when speaking about YouTube & Social Media as a business tool, during his Web 2.0 era.
So by now, everyone is wondering. Does Gary Vee Smoke weed? Well, we didn’t get a chance to ask him outright, but he did not partake when given the opportunity, so it’s safe to say he does not smoke cannabis, on camera. ;) As far as we know, Gary’s interest in the industry is solely driven by the immense opportunity & growth he sees on the horizon.
Much gratitude to Greenstreet Agency for hosting such a unique and private event for their clients & to Gary Vee for taking the time to get to know each of us. For many of us, it was a magical dream come true.